Looking to build up your clientele or impress a prospective client? You’re going to need a great writing portfolio. A writing portfolio is a must for freelance writers, especially those new to the industry. A writing portfolio, or copywriting portfolio, is essentially a collection of your work and experience completing freelance writing jobs.
A writing portfolio can be an excellent marketing tool as it showcases a freelance writer’s credentials and skills. Clients can visit a writing portfolio website and read samples of the writer’s best work. A writing portfolio can also contain other important information, such as the writer’s biography, client testimonials, and social media links.
If you’re getting ready to create a writing portfolio that will draw in clients and score you lucrative content writing jobs, there are a few things you need to know.
What Should a Writing Portfolio Contain?
When most people think of a writing portfolio, they envision a page of engaging samples of work. While that might be true, there’s much more to a writing portfolio than samples alone. Other key components of a writing portfolio include:
1. Biography
Write a brief biography that tells the client a little about yourself. Include where you grew up, your education, and your work history. Include why you got into freelance writing and what topics you’re most passionate about.
2. Client Testimonials
Prospective clients want to know that you are able to follow instructions and deliver quality work on time. One of the best ways to prove your reliability and skills is by including client testimonials in your writing portfolio. If you have received recommendations from previous clients, include them as quotes on your writing portfolio website. If you don’t have any testimonials, consider asking your current clients to write one on your half.
3. Social Media Links
Having an online presence can help you appear more professional in the eyes of prospective clients. This doesn’t refer to your personal Facebook page or an Instagram page where you post selfies. Instead, you have should professional social media pages that reflect your status as a freelance writer. Add links to these professional pages on your writing portfolio to allow clients to get to know you better.
4. Call-to-Action
It’s also important to include a call-to-action in your writing portfolio. When creating a call-to-action, you want to avoid sounding too promotional or salesy. Instead, try to introduce a call-to-action naturally in the content. Your call-to-action should include your contact information, such as an email address or phone number.
5. Samples
Your writing samples are the most important component of your writing portfolio. Choose between five and ten samples of your best writing work to include in your portfolio. Ideally, these samples should be from within the last two years and include a variety of topics to show your versatility as a writer. Ensure that your pieces are free of spelling and grammar mistakes.
How Can I Create a Writing Portfolio Without a Website?
So, you want to create a writing portfolio but don’t have the cash to purchase a domain and hosting? No problem. There are plenty of free platforms that allow you to create writing portfolios using simple tools and templates. Check out our list of free writing portfolio websites for freelance writers.
Can I See Some Writing Portfolio Examples?
Sure! I did some digging on the web and have compiled some amazing writing portfolios developed by some of the biggest writers on the web.
Jennifer Fernandez
If you’ve read Architectural Digest, Travel + Leisure, you’ve might have read Jennifer Fernandez’s work. She is a staff writer and editor, and her work has appeared in many well-known publications, such as House Beautiful, Elle Décor, and The Wall Street Journal. What I love about her writing portfolio is its minimalist style and simple navigation.
Hank Herman
Hank Herman takes a different approach to his writing portfolio by using color and cartoons which align with his writing specialty – humor. Hank has written numerous articles and books and has even taught writing through his seminars. What makes his writing portfolio unique is that it effortlessly shows prospective clients what they can expect if they hire Hank.
Travis Brown
If you love horror as much as I do, you can appreciate this next writing portfolio. Travis Brown is a horror writer with a number of publications under his belt. His online writing portfolio reflects his passion for all things spooky while still looking professional and approachable. He includes links to his books and projects, as well as a blog and contact information.
Creating a compelling writing portfolio can help freelance writers grow their brand, attract new clients, and appear more professional in the writing industry. Let me know your experience creating a writing portfolio in the comments below!
Online Writing Gigs 